Mid-week July 4th Holiday embrace 2 car shopping weekends.
The fact that July 4th falls in the middle of the week could certainly have an unusual effect on car sales this summer holiday.
Auto manufacturers usually terminate monthly promotions on the 2nd of the following month, however, with July 4th falling on Wednesday, the question to ponder is if promotions, rebates and holiday sales incentives will carry through the week to July 7th, giving car dealerships an extra punch.
2012 year end model clearance is already showing signs of empty lots in several hot models, this after suffering through weak availability the first six months of the year. With earthquakes and Tsunami’s behind us, most international suppliers to the auto industry are back on track, although hiccups in the supply-side of door switches, fuel pumps and certain color paints may still be spotty.
New 2013 models arrive earlier THAN EVER, capturing car buying fever.
Many auto makers from outside the US are pushing 2013 models as early as May of 2012, this in an effort to capture the pent-up demand for a new car as the aging fleet of consumer vehicles driven three years beyond expectancy, rapidly hits the trade line.
Lease a 2012 vs. 2013 Holiday Incentive
As consumers look for lower payments, business owners and those with great credit continue to look for lease deals in the luxury car market. Every brand has some promotional lease this holiday season, with independence from High Car Payments, the rallying cry for those stay-cationers.
The fluctuating US dollar vs. the Euro and Yen, has given BMW, Jaguar, Land Rover, Mercedes Benz, Porsche, Audi, VW, Lexus, Infiniti, and Acura cause for pause, as lease residuals balance the cost of money in today’s market against the potential for a mediocre price valuation/consumer demand in the used car market three years from now, presuming the economy continues it’s recovery.
Consumers shopping for luxury cars this holiday summer sales season,
should look carefully at the remaining 2012 models vs. newly released 2013. Check the difference not just in price, but in residual and money factor (calculated lease interest rate), before deciding on the “one”. Some leases will offer a higher than usual residual to be competitive on a 2012 against the competition in a 2013 without much discount, however this higher than usual residual could make your leased vehicle too expensive to buy at the end of term, so decide if this is a car you are likely to keep at the end of the lease. If you think you MAY want to buy it at lease end, stay away from
ALLY leases and look for a 2013 where residual and money factor are balanced. In this situation, a new 2013 may be the better deal for you.
Lease deals for July 4th continues …
Other July 4th holiday car shopping-buying tips…
tips car shopping holiday
Deals this July 4th 2012
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Sarah Lee Marks is MyCarlady. She has over 22+ years of experience.
She writes about cars, and is a staunch consumer advocate on car related subjects.
MyCarlady offers free car buying advice. Call Sarah Lee for more information: 702-521-7546. Join the MyCarlady newsletter to be kept up-to-date on this and other important car information.
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