Superbowl Sunday– LAS VEGAS sports books had a winner this Sunday but the car makers SUPERBOWL ADS were 3 for 11.
#1. DODGE CHARGER SRT. A bit sexist but certainly spot on the demographic. Not that women don’t get excited when the supercharger in the V8 6.0 liter Hemi kicks in. I know a few women who agreed the garage space is an easy throw-away to some of the items on the list. And could you pick up some milk on your way home?
#2. Audi GREEN MACHINE. It took awhile for the horsepower to kick in on this story-line, but eventually we got it. A thinking-WOman’s commercial, but really, the A4 AVANT wagon was too pedestrian for the typical Audi owner, and the cop with the Styrofoam cup was overkill. I wanted the supercharged $150K R8 back. MISSED: Mental test drive/cool factor.
#3. KIA SORENTO Clever use of the family/urban SUV with the Monkey getting a tattoo. MY test drive review of the Sorento tells alot more about this ride, but who hasn’t left their favorite toy in the back of the family car? Missed: price, warranty and weblink CTA.
#4./5.6.7. The Hyundai SONATA story got long, when all we really needed was the price. 
The car is good looking. The warranty is well-known. Are there any on the dealers lots yet? Hope so, cause the Call to Action could be a million dollar waste come Monday.
#8. Honda Cross-tourer animation fell far short of the hip factor one would expect from Honda. Maybe the truth is Honda is starting to show it’s age. MISSED: Price
#9. CARMAX. Really lost the focus while waiting for the animals to do something cool. Did anyone even catch the pitch? MISSED: everything.
#10. CARS.COM The guy is super-human until he gets to a car lot, really? This had so much more potential. Previous year Superbowl ads so much better. The BUDWEISER Clydesdale’s beat this one. Missed: the point.
#11. CHEVY-GM. OH yeah, lets throw our awards at the viewer as they clean-up the kitchen. The only reason this got any eyeballs was the desire to see NO QB Drew Brees make a humble acceptance speech. Missed: YAWN.
The only car company missing was Toyota with thier apology ad.
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Sarah Lee is an automotive executive with 20+ years of experience. She writes about Cars, and is a staunch consumer advocate on car related subjects. Her company: MY CARLADY is a car buyer’s service committed to getting you the best deal on your next new or pre-owned vehicle. You can reach her at www.mycarlady.com
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