[/caption] Ford Motor Company announced their own version of Buyer Payment protection today.  Joining the ranks of Hyundai and AutoNation in Florida, the rush to comfort car buyer jitters has reached a new high. Ford, the only US car company NOT TAKING federal bailout cash, is offering up to $700.00 a month to cover your car payment, for up to one year.  The qualifying terms are pretty similar to the others; must have made 3 payments, been involuntarily pink-slipped and any negative difference in the payment are your responsibility to make up. The Ford Advantage Plan runs through June 1, 2009 and is available on all Ford, Mercury and Lincoln products. 2009_lincoln_mkz_20232711-e1

What is even cooler about Ford’s plan is the additional savings of 0% interest to credit-qualified buyers on select models.  Given the current attitude of car buyers towards the Big 3, Ford may earn the MVP of car companies on sheer business savvy with this over-the-competition offer, newly released Fusion Hybrid, Fiesta and the Ford Tech computer with internet capability demonstrated during a recent edition of ABC’s Extreme Home Makeover.

Add to this consumer-oriented initiative  the antics of Ford’s social media guru, Scott Monty. Monty proctors countless web portals to keep Ford ahead of every other car maker with an army of loyal Twitter followers.  Follow him on TWITTER @scottmonty, for all the latest stuff you need to know or couldn’t care less about FORD, but you can bet Ford will be the first to the finish line on the rough road to recovery. _________________________________________________________

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Sarah Lee is an automotive executive with 20+ years of experience. She writers about Cars, and is a staunch consumer advocate on car related subjects. Her company: MY CARLADY is a car buyer’s service committed to getting you the best deal on your next new or pre-owned vehicle. You can reach her at www.mycarlady.com ]]>