37% of all new car shoppers consider fuel economy over safety in latest report by Consumer Index? After reading this statistic (as reported by Consumer Reports 5/12) I was appalled. As a senior member of the automotive industry I have had the unfortunate opportunity to see hundreds of totalled cars, and only a few which my clients walked away unscathed. All to often the results have been arduous months of physical and mental rehabilitation, not to mention the costs associated with the accident, not including the car replacement. I can only assume that the reason for this shift is not merely a budget decision during tough times, or a sudden urgency to “go Green”, but the misunderstood safety and crash test ratings of the National Highway Transportation Safety Administration=NHTSA. For years we have been told the best cars have 5 STAR safety crash test ratings. But how those stars were decided was never part of the car sales training process. Then came the adjunct side rollover and off-center crash tests which seemed to address every type of vehicle, but added more confusion to the 5 STAR badge, since many cars failed in one or more areas of impact. Fast forward to the latest NHTSA Crash test remake, thanks to a woman studying a higher preponderance of injury and fatalities in crashes involving women, only to determine and announce, historical data on the infamous “crash test dummy” excluded a great number of women and teen drivers who fell under the male-defined height and weight class in all seating positions previously tested. In 2010 NHTSA announced ALL NEW safety ratings for 2011 vehicles to include male and females with average minimum 120 weight and 5’2″ height. In addition, testing included a host of variables for angle and speed crashes, and fuel economy in real-time environment studies, i.e.: driving in the summer 114 degree heat from Death Valley California to Phoenix, Arizona with the air conditioning, iPod and pedal pumping over 65mph. All this new information resulted in a major shift of our consumer car buying “emotional intelligence”.
Gas MPG over Safety? Think Twice.
By Michelle Farino|2012-05-24T07:19:07+00:00May 24th, 2012|CAR MAKES, RECALLS, Women Car Buyers|Comments Off on Gas MPG over Safety? Think Twice.