Hyundai customers disrespected…

bad ad

IS this a case of any publicity is good publicity? At the cost of advertising in a large city newspaper, is the competition laughing?  This ad was brought to my attention as a woman in the auto industry. Wasn’t I offended, asked my friends? Outraged? 

NO, I laugh, along with their competition, at how much money this ad wasted to help send clients elsewhere.   And here’s why…  Women control 90% of the car buying decisions in the household, and they are doing research online, rarely reading newspaper car ads, so they probably won’t even see the picture.   Most consumers looking in the paper want to compare prices, payments and see pictures of the cars. With no cars pictured, the 10 second eye scan finds 0 value(s).  Most women will find this ad to be a feeble attempt to gain publicity by driving a reaction of outrage. YAWN.  A NO vote with the pocketbook costs less gas and energy than picket signs and has more impact.

 What male is going to try and justify this ad as a reason to go car shopping at this dealership?  Does the dealership believe the male car-buyer will think this is the caliber of their sales people? This ad for a dealer in Henderson/Las Vegas. Anyone built like this is making lots of money NOT selling CARS.    I do feel badly for the clients of this dealership, who might feel disrespected by this ad. Loyal clients are very valuable, especially in this economy. To create a situation where your once loyal client must defend the place they bought their car for this ad, is simply inexcusable. 

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p.s. The Hyundai factory co-ops these ads, I wonder what they were thinking?